EXCLUSIVE: Cinema marketing agency, PaperAirplane Media, is launching a new Radio Promotion and Media Ambassador Division which will be led by Alex Franklin, who’ll serve as Director of Media Promotions.
Franklin joins from Impact Marketing, where she spent over two decades architecting high-impact promotional campaigns for major film studios and lifestyle brands.
The new division will leverage PaperAirplane’s relationships with major exhibitors—including AMC Theatres, Regal, and Cinemark—to pair studio content with the voices of local radio personalities and media ambassadors. By combining on-air live reads with cross-platform social media amplification, the division provides studios with a turnkey solution for generating organic “watercooler” buzz at the local level. Already, PaperAirplane Media has their trademark The Hanger, which a digital portal whereby studios can upload marketing materials for exhibitors.
“PaperAirplane has already built the digital backbone of theatrical marketing through The Hanger. Adding a human, conversational element via local on-air talent partnerships is the natural next step,” said Mike Polydoros, CEO of PaperAirplane Media. “No one knows this space better than Alex. Her expertise in connecting studios with local tastemakers will allow us to offer our partners a truly 360-degree approach to cinema marketing.”
The launch comes on the heels of a record-breaking 2025 for PaperAirplane, which saw The Hanger reach over 1.6 million total downloads from theater circuits. The integration of the Radio Promotion division into the company’s existing ecosystem—which includes The Tower Group Sales Management—further expands PaperAirplane’s marketing infrastructure provider in the exhibitor space.
“I have watched PaperAirplane revolutionize how studios and exhibitors communicate,” said Franklin. “The opportunity to build a modern audio strategy on top of their incredible technology is a game-changer. We aren’t just buying ads; we are creating localized cultural moments that compel audiences to get off their couches and into theater seats.”
The National Radio & Media Ambassador Division is operational as of January 2026, with several campaigns already in the works.